Academic Program Development
The need to identify and implement new, relevant programs is an obvious necessity in order to ensure that your college is graduating men and women equipped to meet the demands of the ever-evolving workforce. The success of new programs will depend, however, not on just moving these programs from concept to course offering. Long-term success is also largely affected if not determined by how well those responsible for developing these programs keep an eye on the big picture. Every independent program- or department- or major-specific marketing effort, no matter how small an ad or how large a campaign, should serve not only its own interests but the greater interests of the institution as a whole. While prospective students are influenced by the strength of certain programs or departments, they are ultimately making a decision about which college to attend, not which program to attend. It is a matter of recognizing that a foot or hand that can do amazing things is still only as healthy as the body to which it is attached.
The goal should be fairly apparent; as every part of the institution makes the health and growth of the institution its highest priority, each department and program also experiences health and growth in its own efforts for having invested in serving the greater good. As the visibility of the institution is increased, so, too, will the visibility of all that it has to offer.
Services:
Serve as college liaison for feasibility studies and definition of prospectus parameters
Draft development and launch of new programs, and provide consistent, coherent, and transparent project management of all key personnel, including development of syllabus and other action steps necessary to ensure successful implementation by launch date
Develop target marketing campaign(s) for launch of new programs for maximum response within established line-item budget